BMW Build Your Own
BMWfrom
Germany
About
BMW USA's official 'Build Your Own' configurator lets you spec any current BMW model end to end in the browser. Pick a series, then move through Exterior, Color, Wheels, Upholstery, Trim, Add-Ons and Charging tabs while a photoreal car updates with 360° rotation, opening doors and adjustable time-of-day lighting. Choose Luxury or M Sport design presets, watch the MSRP recalculate as you build, and hand the finished spec to a local dealer via 'Skip to quote'. Rendered with BMW's proprietary COSY visualization engine.
Scores
Overall 3.8Performance
Editorial3.6
out of 5.0
UX Score
Editorial3.9
out of 5.0
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- Rendering Mode
- 2D
- Commerce Integration
- CPQ
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